FREDERICTON — Alcohol NB Liquor (ANBL) has announced a new rebate program for New Brunswick bar and restaurant licensees, which will come into effect April 1, 2020.
“We’re very pleased to be able to offer this milestone program in response to the hospitality industry’s long-standing request for more competitive beverage-alcohol pricing,” says Patrick Parent, CEO, ANBL. “We value our partnership with all licensees —they’re significant contributors to the province’s economy with more than 25,000 related jobs — and we’re very supportive of efforts to help their industry grow.”
The rebate program is part of ANBL’s new three-year plan to become more competitive with neighbouring jurisdictions. Once in effect, ANBL will offer a five- to 10-per-cent rebate on licensees’ wine and spirit purchases and a one-per-cent rebate on certain categories of beer products and ready-to-drink products.
This program was developed alongside Restaurants Canada and the New Brunswick Restaurant Association (RANB/ARNB). Further program details will be shared with licensees at a later date.
“The New Brunswick Restaurant Association is delighted with this announcement and excited at the spirit of co-operation by ANBL in the recognition of the important contribution made by New Brunswick restaurants to the economy of our province,” says Ken Judson, executive director, RANB/ARNB. “This move will allow our members to become more self-sufficient, leading to prosperity, leading in turn, to improvements in all aspects of the food-tourism industry.”
