VANCOUVER — A&W’s 15th annual Burgers to Beat MS Day, in support of MS Canada, has raised $1.6 million.
Since the campaign’s first year in 2008, A&W restaurants in Canadian towns large and small have been drumming up unique support for the cause to celebrate the company’s 15-year milestone, such as performances from local musicians, raffles, car shows and more. This year, A&W also partnered with Toronto Maple Leafs defenceman, TJ Brodie and his wife Amber, who has been living with MS for seven years.
To date, Burgers to Beat MS has funded $20 million for valuable research, support and services that are fundamental to changing the lives of people affected by MS.
“For 15 years, Canadians have generously united in support of Burgers to Beat MS Day,” says Susan Senecal, president and CEO of A&W Food Services of Canada Inc. “Raising $1.6 million will continue to fund vital MS Canada programming and resources to foster a world free of MS. We look forward to continuing this powerful initiative to make the mission a reality.”
“Our long-standing and valued relationship with A&W’s Burgers to Beat MS initiative has helped to make major advancements for the care of Canadians living with MS,” says Dr. Pamela Valentine, president and CEO of MS Canada. “Year after year, we’re grateful for the unwavering support Canadians have shown the MS community, raising funds that directly contribute to supporting programs, wellness initiatives and achieving progress through state-of-the-art research to better understand MS and treatments.”
