VANCOUVER — The 13th annual A&W Canada Burgers to Beat MS campaign, in partnership with the Multiple Sclerosis Society of Canada, raised $1.4 million in support of people living with multiple sclerosis.
On Aug. 19, 2021, two dollars from every A&W Teen Burger sold across Canada went towards helping people living with MS. In 13 years, this initiative has raised more than $17 million, making A&W the largest annual corporate fundraiser for the MS Society of Canada.
For the fifth consecutive year, Olympic gold medalist and Canadian women’s national soccer team captain, Christine Sinclair, participated in A&W’s 2021 Burgers to Beat MS in honour of her mother who was diagnosed more than 30 years ago.
“Each year, because of Burgers to Beat MS, funds and awareness for MS are raised across Canada, and this year was no different. The time and effort our franchisees put into making 2021’s campaign a soaring success is truly motivating and makes me look forward to the coming years even more,” says Susan Senecal, president and CEO, A&W Canada. “Our restaurants collectively raising over $1.4 million is incredible – thank you, Canada, for going above and beyond.”
“As the 13th annual Burgers to Beat MS comes to a close, we couldn’t be happier with this year’s results and what it means to our organization and people affected by MS,” says Pamela Valentine, president and CEO, MS Society of Canada. “Our continued partnership with A&W over the last 13 years has been monumental in supporting our work towards achieving our goal of a world free of MS. Each year we’re inspired by the number of Canadians coming together to support this cause to raise funds and awareness for the MS Society.”