VANCOUVER — For the fifth-consecutive year, A&W Canada and the MS Society of Canada are teaming up with Christine Sinclair, four-time Olympian and Canadian women’s national soccer-team captain, to lead the 13th-annual Burgers to Beat MSDay on Thursday, August 19.
On this day, A&W will donate $2 from every Teen Burger sold through drive-thru, takeout, the A&W mobile app, dine-in in at select restaurants and third-party delivery partners across Canada to help people living with multiple sclerosis (MS). Canadians can support the campaign by rounding up their bill with any purchase, by making an online donation at BurgersToBeatMS.ca, or by adding a donation when ordering through A&W’s mobile app.
A&W Canada’s goal is to raise more than $1.5 million for the MS Society through this year’s event, bringing the campaign total to more than $17 million raised in support of the MS Society over the last 13 years. Donations will help the MS Society fund research, support and services that are fundamental to changing lives.
“Year after year, I am inspired by the creativity and passion of our franchisees and their teams across Canada, who rally around this incredible fundraising campaign,” says Susan Senecal, president and CEO, A&W Food Services of Canada Inc. “Burgers to Beat MS is a campaign that brings communities together for a cause that means so much to all of us at A&W. This will be the 13th anniversary, and we want to continue the momentum of raising awareness and important funds for the MS Society.”