Baskin-Robbins Canada Introduces Oat Milk-Based Flavour of The Month


TORONTO — Baskin-Robbins Canada has launched a plant-based frozen dessert option, Non-Dairy Strawberry Streusel. The Flavour of the Month for May, Non-Dairy Strawberry Streusel features streusel pieces and cinnamon-y granola that are complemented by a tart strawberry ribbon. This is the first time Baskin-Robbins has introduced an oat milk-based frozen dessert to its lineup of more than 1,300 flavours.

“We’ve been working very hard to find the best possible plant-based options,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Offering a wide diversity of flavours has been an important part of our DNA for the past 75 years — 50 in Canada — since we started selling ice cream. I’m sure this new flavour will have many customers swirling in delight thanks to its fruity, fresh and creamy taste.”

The introduction of this new flavour follows the successful pilot of Chocolate Extreme, the first non-dairy frozen-dessert option launched by Baskin-Robbins Canada in May 2020. Chocolate Extreme, which was made with an almond base, sold out in just under three months.

The vast majority of Baskin-Robbins shops across Canada remain open, increasingly with delivery options.

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