Baskin-Robbins Reveals New Brand Identity


TORONTO — Baskin-Robbins has revealed its new brand identity with an updated brown-and-pink logo. Over the next 18 months, its new identity will also be introduced across packaging, uniforms and shop design.

Operating more than 105 units across Ontario, B.C., Quebec and Manitoba, Baskin-Robbins expects to open more than 20 new locations over the next five years. Most recently, it opened locations in Mississauga, Oshawa and St. Catharines, Ont.

“As we enter this next chapter of our brand story, our new look aligns with our bold plans to ignite expansion across Canada,” says Natalie Joseph, Canadian spokesperson for Baskin-Robbins.

“Baskin-Robbins has a strong legacy of consumer-driven innovation, from more than 1,400 unique flavours in our flavour library to our focus on expanding and enhancing the digital experience for our guests. This new visual identity brings to life our continued commitment to innovation,” says Becky Felis, vice-president of International Marketing at Inspire Brands. “With a longstanding history in Canada and runway for continued growth across the country, we look forward to scooping up happiness for more Canadian guests in the years to come.”

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