MISSISSAUGA, Ont. — Boston Pizza International has launched new All-Meat Wings, with twice the meat and no bones, supported by a national marketing campaign highlighting menu innovations.
“Building on the tremendous success of last year’s re-launch of our wing program, we set out to develop a whole new category of wings just in time for NHL playoff season,” says Joanne Forrester, vice-president Marketing, Boston Pizza International Inc.
Its campaign is fronted by BP’s mascot, “food innovator,” Terry Peters and includes radio, online banners, social media and more.
The All-Meat Wings are available in 20 flavours, including Salt and Pepper, Honey Garlic and Hot Wings.