ROCKVILLE, Md. — Convenience stores in the U.S. are rolling out their own branded foodservice programs to compete directly with restaurants, according to a report from Packaged Facts, a division of MarketResearch.com.
The report, Convenience Store Foodservice Trends in the U.S., estimates convenience store foodservice sales grew 5.6 per cent in 2010, and it forecasts sales will rise by 5.8 per cent in 2011 and 5.3 per cent in 2012. Building on an inherent strength in convenience, efficiency and 24/7 availability, the study purports C-stores can provide higher margins while also improving food quality and healthfulness.
“By enhancing foodservice quality and variety, we believe convenience stores are poised to benefit from increased sales of gasoline and other merchandise as consumers seek to consolidate their purchases in the interest of efficiency,” said David Sprinkle, publisher of Packaged Facts. “We anticipate convenience