NEWPORT BEACH, Calif. — Chipotle Mexican Grill has announced it’s looking to recruit culinary enthusiasts and purpose-driven individuals to join its growing restaurant teams. With fall being the start of the company’s second busiest season, and 10 new restaurant openings in Canada this year, including expansion into Alberta, Chipotle is staffing up to achieve its aggressive short and long-term growth goals. So far, the organization is on track to create approximately 450 new jobs this year.
Building on the success of its Behind the Foil documentary-style television spots, Chipotle is rolling out a new installment of commercials featuring unfiltered and emotional testimonials from team members about the impact Chipotle has had on their lives as well as a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign content is created by Venables Bell + Partners and shot by famed documentarian Errol Morris.
“Behind the Foil celebrates the heart of Chipotle — our team,” says Chris Brandt, Chief Brand Officer. “There is no better way to make Chipotle more visible, relevant, and loved than to feature our talented restaurant team members preparing our craveable, real food while sharing their authentic stories.”
As an added incentive to boost its recruiting efforts, Chipotle offers restaurant staff a $200 referral bonus for those who refer another crew member and a $750 referral bonus for referring an apprentice or general manager.
“We are on a mission to expand access and convenience to real, wholesome food and are rapidly expanding in Canada,” says Anat Davidzon, managing director of Chipotle Canada. “We are eager to cultivate new talent and develop future leaders within our company to help us achieve our aggressive growth goals.”
Chipotle offers leading benefits, including competitive wages; an all-crew bonus program, which allows its restaurant employees the opportunity to earn up to an extra month’s worth of pay each year; referral bonuses; access to mental-health care; medical, dental and vision insurance for restaurant leaders and their families; tuition reimbursement; paid vacation and sick leave; flexible schedules; free meals and more.
