With coffee sales continuing to be brisk, it seems to be a good time for a Canadian coffee company to announce aggressive expansion plans, and the Mississauga, Ont.-based Coffee Culture has answered that call, announcing a rapid expansion plan.
“We are a young brand in the coffee world, but we are finding the marketplace very receptive to what we have to offer — a rich coffee experience at a price everyone can afford,” says Joe Di Savino, president of Coffee Culture. “We think now is an opportune time for rapid expansion.”
Since 2006, the Coffee Culture chain has grown to 75 stores open and in development across North America. It recently opened its first drive-thru in Tonawanda, New York, where lineups formed at the window before the business was even open. The company plans to open an additional 45 locations in Canada and the U.S. by the end of 2011.
“The success of this franchise is due to the fact that we offer a unique experience that is in high demand,” says Di Savino. “We bring Old World, European-inspired quality and charm to every location. With our premium coffee, robust menu offerings and Euro flair, we are changing the culture of the coffee industry across North America.”