VANCOUVER — Conagra Brands in Canada announced a new multi-year foodservice partnership with Canucks Sports and Entertainment, operator of the National Hockey League’s Vancouver Canucks and Rogers Arena.
As a preferred foodservice partner of the Vancouver Canucks, several Conagra Brands in Canada — including Orville Redenbacher popcorn, Duke’s meat snacks and Hebrew National hotdogs — will be sold, sampled and displayed at Rogers Arena.
“Our partnership with Western Canada’s loyal ice-hockey enthusiasts will combine the passion of Canucks fans with the innovative spirit of Conagra’s iconic and emerging food brands by meeting Canadian consumers where they play and eat,” says Dane Clatney, senior Business Development manager of Foodservice for Conagra Brands in Canada.
In addition to in-arena marketing activations — including in-house digital signage, in-bowl LED signage and fan sampling — the multi-year partnership also includes the integration of visual-branding elements in the broadcast game-viewing experience and in-store components at participating retailers.
