OTTAWA — Dairy Farmers of Canada (DFC) has been honoured with two World Dairy Innovation Awards at the Global Dairy Congress in London, Eng. DFC’s “Net Zero by 2050 – We’re In” campaign won in both the CRS/Sustainability Initiative category and the Marketing Campaign category.
Last year, DFC committed to reaching net zero greenhouse-gas emissions by 2050 with a mission to spread the word on sustainability. The campaign recognized centers on how Canada’s dairy farmers are working hard to reach this objective, highlighting new, innovative practices that showed Canadians how the industry is dedicated to a greener future for everyone.
“The honours received at the World Dairy Innovation Awards shine the spotlight on the Canadian dairy industry by recognizing its innovations, from the production of milk right up to how we promote it to consumers,” says Pierre Lampron, president of Dairy Farmers of Canada. “These marketing accolades would not be possible without our dairy farmers and their hard work. In blazing a trail for sustainable milk production, they make promoting this hard work all the easier.”
“The awards our team have received reflects the positive commitment of Canadian dairy farmers in tackling sustainability,” says Pamela Nalewajek, Chief Marketing Officer for DFC. “Caring for the environment isn’t just confined to one industry or country – it’s everyone’s responsibility. To win on a global stage like this is another example of Canadian dairy’s leadership on the issue.”
