VANCOUVER — Denny’s Canada has been named as one of 10 category winners at the recent awards ceremony held during the International Denny’s Franchisee Association (DFA) Annual Convention and Trade Show in Kansas City, Mo.
Dencan Restaurants Inc. opened its first location in 1992 and holds the distinction of being the national Denny’s development agent for Canada. Within the last 30 years, they’ve expanded their operations to include 57 corporate locations and 15 franchise restaurants.
The Marketer of the Year Award acknowledges the Canadian teams’ strong marketing efforts across paid, owned and earned channels, which have driven sales and guest traffic by substantial margins. With modern and original initiatives such as the Denny’s Test Kitchen restaurant, they’ve become thought leaders on the cutting edge of new marketing opportunities.
“Being recognized as the Marketer of the Year is a testament to our team’s unwavering commitment to innovation and excellence. We’re honoured to receive this prestigious award, which underscores our dedication to delivering exceptional experiences to our guests,” says Deborah Gagnon, president and Chief Operating Officer of Denny’s of Canada & Bar One. “This achievement reflects our relentless pursuit of creative marketing strategies that drive tangible results and enhance our brand’s presence in the Canadian market.”
“We’re deeply honoured by the Marketer of the Year award, a testament to our team’s commitment to continually improve with every campaign,” says Alexandra Shaw, director, Marketing & Brand of Denny’s Canada & Bar One. “This recognition reaffirms our commitment to delivering exceptional guest experiences through cutting-edge marketing strategies that best represent the brand, and resonate with the Canadian consumer.”
