Diamond Estates Unveils New Retail Store and Tasting Centre


NIAGARA-ON-THE-LAKE, Ont. — Diamond Estates Wine and Spirits has opened its new 3,000-sq.-ft. flagship tasting centre and retail shop — The Lakeview Wine Co.

“With The Lakeview Wine Co. we are ushering in an exciting new future for Diamond Estates while respecting a key piece of our history,” says Murray Souter, president and CEO of Diamond Estates. “This showcase for all of Diamond’s brands is more than a wine store. It is a friendly, informative and welcoming space where we can share knowledge, passion and a love of wine.”

The LakeviewWine Co. boasts unique architectural and interior-design features, including a granite tasting bar that runs along full-height windows overlooking the vineyard.

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