MILAN — At the Host Exhibition, taking place October 18 to 22 in Milan, Electrolux Professional will officially introduce the new Electrolux Professional brand, replacing the Electrolux logo. The new brand identity is intended to be recognizable, while creating clearer positioning.
As part of the launch of its new brand identity, Electrolux Professional will also debut a range of new products, including:
- SkyLine Cook&Chill — a new oven and blast-chiller range based on the combination of smart technology and human-centred design. The SkyDuo allow the oven and the blast chiller to be synchronized and communicate with each other, making the work-life in the kitchen more refined.
- SpeeDelight — a high-speed cooking solution designed to deliver a variety of grab-and-go dishes more than three times faster than traditional appliances.
- Beverage — a wide portfolio of professional appliances for hot, chilled and frozen beverages, as well as soft-serve ice cream.
“This edition of Host promises to be a historical attendance for the company, being the right stage to present some of our latest champions,” says Alberto Zanata, president of Electrolux Professional.