Hero Burger, Ace Bakery Launch #BeetCancer Campaign


TORONTO — Ace Bakery and Hero Certified Burgers have teamed up in support of the Canadian Breast Cancer Foundation – Ontario Region (CBCF). From Sept. 28 to Oct. 25, diners can visit any Hero Certified Burger location in Ontario and purchase a burger on an Ace Bakery pink bun coloured with all natural beet juice.

“The ravages of breast cancer affect so many people. At Ace Bakery we feel strongly about finding innovative ways, like the pink bun, to raise funds for breast cancer research with the goal of ending such a terrible disease,” says Roy Benin, president, Ace Bakery.

Hero diners can upgrade their favourite menu burger to a pink bun or order the Think Pink Burger, featuring natural beef, raspberry goat cheese and a pink slaw. For every pink bun sold during the campaign, $1 will be donated to CBCF.

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