TORONTO — Lactalis Canada has launched a new marketing campaign for Astro Original aimed to celebrate its 50 years of expertise in making natural, simple and high-quality yogurt.
Launching this month in English and French across Canada, the campaign includes a 30-second TV commercial and a social media spot to highlight the simplicity of the product, while showcasing the pride that goes into making the authentic yogurt recipe.
“For more than 50 years, Lactalis Canada’s popular Astro Original brand has stayed true to itself, offering Canadians 100% natural yogurt using just three simple ingredients including Canadian milk, cream and cultures,” says Burhan Khan, VP of Marketing of the Yogurt & Cultured division at Lactalis Canada. “We’re thrilled to share this new campaign with consumers that speaks to Astro’s mission to help Canadians live their best life making natural dietary choices, while showcasing the passion and craftsmanship of everyone involved in making Astro yogurt.”
