TORONTO — To celebrate the 50th anniversary of the Big Mac, McDonald’s Canada is bringing back the Big Mac Bacon for a limited time.
To celebrate the iconic burger, McDonald’s Canada is also rolling out street-style inspired teaser ads across the country.
“We really wanted to showcase the Big Mac in a modern and relevant way by integrating it into pop culture, while at the same time not taking ourselves too seriously,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “We took inspiration from how a fashion company might launch an exclusive collection by revealing the promotion as a limited-edition collaboration, through a series of billboards and ads until we finally revealed the Big Mac, treating it like the cultural icon it is.”
“Over the course of its 50-year history, the Big Mac has become a culinary icon and the recipe has remained unchanged since its introduction. That’s pretty remarkable,” says Jeff Anderson, McDonald’s Canada chef. “The addition of another Canadian classic — bacon — to the sandwich, for a limited time, symbolizes the modern McDonald’s journey, with innovative menu items alongside much-loved classics.”
Big Mac Bacon is available at participating McDonald’s Canada restaurants from January 30th for a limited time only.