TORONTO — John Betts, president and CEO of McDonald’s Canada, is retiring following 12 years at the helm of the Canadian organization. Betts will be best remembered for his relentless focus on innovation and drive to optimize the McDonald’s Canada business model.
Betts achieved and sustained strong business momentum at McDonald’s Canada with significant increases in annual sales and guest counts, driven by his pursuit of market-leading innovations in guest experience for the quick-service restaurant (QSR) industry.
During his time with McDonald’s Canada, he led the most significant restaurant brand transformation in the organization’s Canadian history. Under his leadership, McDonald’s Canada modernized the look, feel and function of the majority of its more than 1,400 restaurants across the country.
Significant milestones of the McDonald’s Canada brand evolution during Betts’ tenure include the launch and subsequent expansion of the McCafé brand; the introduction of all-day breakfast; being a founding member of the Global Roundtable for Sustainable Beef (GRSB), alongside other leading organizations; and spearheading the company’s ongoing commitment to sustainability.
“I came into this role 12 years ago recognizing the immense potential of the McDonald’s Canada business, to align franchisees, employees and suppliers under the single focus of delivering the best possible guest experience to the Canadian market,” says Betts. “I’m tremendously proud of what we’ve accomplished together as one team, and our success is a testament to what people and collaboration can achieve. I’m confident this success will continue in the years ahead.”
McDonald’s Canada will appoint Jacques Mignault to succeed Betts on August 1, 2020, when he returns to the Canadian business after a successful tenure as managing director of McDonald’s Switzerland. Over the last three years, Mignault successfully led the turnaround of the Swiss market to achieve record results. He focused on modernizing the restaurants and advancing both the digital and McDelivery experience to grow the business and meet the needs of the Swiss consumer.
“I’m incredibly excited to be returning home to lead the McDonald’s Canada business. John is truly a visionary and the business achieved remarkable things under his leadership. It’s an honour to be continuing his legacy of working as one team to bring our guests the very best,” says Mignault.
Betts began his journey with McDonald’s 50 years ago in 1970 and has held numerous roles of increasing responsibility in operations, field service, training and purchasing throughout the U.S. before becoming the Canadian leader in 2008.
Today, Canada is recognized across the McDonald’s global network as a market that leads in innovation, in no small part due to Betts’ dedication to sharing best practices with other regions. His leadership has been recognized through several designations, including McDonald’s prestigious Presidents’ Award — reserved for the top one per cent of McDonald’s employees globally — and an induction into the American Marketing Association’s Marketing Hall of Legends.