VALLEY VILLAGE, Calif. — Frozen yogurt chain Menchie’s has opened its 100th store in Houston in its third year of franchising, and the momentum isn’t expected to slow any time soon.The brand, which offers patrons a salad bar of toppings, launched its first store four years ago in Valley Village, Calif., and has since opened units throughout the U.S. and Canada, with contracts for locations in Mexico, the U.K, Egypt, Saudi Arabia, the U.A.E and more.
“Menchie’s offers an unparalleled store experience which creates lasting memories by making every guest smile — and this has helped us expand to 100 stores worldwide,” said Amit Kleinberger, CEO of Menchie’s Global Headquarters. “Our focus has always been on community before commerce, and we deliver on that promise by going the extra smile. To many people around the globe, we’sre the happiest place on earth.”
Kleinberger expects the brand to reach its 250-location milestone in the next 12 months.