Miracle Treat Day Returns for 15th Year


TORONTO — Dairy Queen Canada is set to hold its 15th annual Miracle Treat Day next month. On Aug. 10, participating Dairy Queen stores will donate net sales from its Blizzard Treats to support local Children’s Miracle Network member hospitals.

“Miracle Treat Day is an incredible time when local communities across Canada are united in the common goal of raising money to help kids in their own backyards,” says Ameera Virani, director, Corporate Partnerships, Children’s Miracle Network. “We are so thankful for the collaboration we see year after year from Dairy Queen and children’s hospitals across the country.”

Since the partnership between Dairy Queen and Children’s Miracle Network began in 1984, Dairy Queen has become a top contributor, with $125 million raised to-date in support of sick and injured children across North America.

“We are proud to work towards ensuring that the kids in all of the communities in which we serve have access to the best possible medical care,” says Candida Ness, senior director of Marketing, Dairy Queen Canada.

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