TORONTO — While the official start to patio season might be a few weeks away, Molson Coors is getting the season off to an early start. The brewing giant’s latest creation, Molson Canadian 67 Sublime is a premium light beer with a twist of lemon and lime flavour, with 67 calories per 341mL bottle.
“Our brewers have managed to combine two emerging consumer trends into one attractive package: health and wellness and flavoured beer,” says Dave Bigioni, senior brand director, Molson Canadian. “The result is a refreshing ‘sbeer first’s experience that will appeal to new and seasoned beer palates.”
Molson Canadian 67 Sublime is brewed with two-row malted barley, a touch of wheat, four different varieties of hops and a hint of natural citrus flavours to provide a refreshing combination of lemon and lime.
Molson Canadian 67 Sublime is available at select retailers and establishments across Western Canada and Ontario. The beer will be available nationally in June 2011.
