TORONTO — Molson Coors Beverage Company has promoted Chantalle Butler to the role of president of its Canada business, effective Apr. 2, 2024. She will succeed Frederic Landtmeters.
Currently the VP of Sales Finance for Canada, Butler joined the company five years ago, and has served as a key leader for the company’s strategy while overseeing fiscal activity nationwide.
Molson Coors’ strategy has driven growth in all regions and segments of Canada. Coors Light and Molson Canadian are now the number-1 and number-2 brands in Ontario, and both grew volume, revenue and industry share nationally in 2023. The company is also the only major brewer growing share of the flavour segment in Canada. In 2023, the company grew more share of the on premise, encompassing bars, restaurants and other venues, than any other major brewer in the country.
Beyond the pivotal role Butler has played in these results, she’s an experienced and accomplished consumer packaged goods executive with deep experience in the beverage-alcohol industry. She currently serves as Chair of The Beer Store.
Prior to joining Molson Coors, Butler was VP, Group Controller Financial Reporting at George Weston Limited, and VP, Finance at Weston Bakeries Limited. She also spent almost a decade in various roles at Labatt Breweries of Canada.
“Stepping into this role is both an honour and an exciting challenge,” says Butler. “I’m deeply committed to fostering a culture of collaboration and innovation as we continue to build upon the rich legacy of this iconic company. Together, we’ll navigate the evolving landscape of the Canadian beverage market, driving growth and delighting consumers with our exceptional brands.”
