TORONTO — Ontario Hockey League (OHL) and Fat Bastard Burrito have revealed a new multi-year partnership. The sponsorship will place a special focus on highlighting the league’s top nightly performers throughout the regular season and into the playoffs across the league’s social-media platforms.
“At Fat Bastard Burrito, we have a deep sense of pride in our Ontario-born heritage. Hockey being such an integral part of Canadian identity makes a partnership with OHL a natural fit,”says Jeff Barlow, Chief Marketing Officer, MBI Brands. “It also allows us to reach a larger pool of young Canadians who lead busy lives by offering healthier meal options that don’t sacrifice great taste.”
“We’re thrilled to welcome Fat Bastard Burrito as the official burrito of the OHL,” says Matt Gergely, OHL director of Business Operations.“Their team has expressed tremendous interest in wanting to help tell the story of the OHL while encouraging players and fans to reach for healthier food options that will fuel them throughout the season.”
