Pizza Nova Opens New Italian Casual Eatery on King St. W.

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By Rosanna Caira

TORONTO — Just in time to capitalize on the throngs of attendees expected at the Toronto International Film Festival (TIFF), the Pizza Nova team has launched a new restaurant concept called Masseria, an Italian word meaning farmhouse. Located on King St., near Portland, the fast-casual eatery features a selection of pizzas, salads, sandwiches and charcuterie, as well as a small retail area selling products for home use.

According to Domenic Primucci, president of Pizza Nova, the concept — which has been in development for the past year — is something he’s wanted to do for quite some time. “It was hard to find the right space,” said Primucci, explaining that prime real estate in Toronto is hard to come up. The location formerly housed a tattoo parlour.

Featuring communal seating throughout the airy second-floor space, which features floor-to-ceiling windows, customers can choose from a selection of 25 pizza toppings, which change regularly, as well as two different doughs — including one which features an active carbon crust, producing a pizza that is black in colour. The restaurant is helmed by chef Rob Le Clair, who previously worked with the McEwan Group. The restaurant officially opens on September 8.

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Rosanna Caira
Rosanna Caira is the editor and publisher of Kostuch Media’s Foodservice and Hospitality, and Hotelier magazines. In her capacity as editor of Canada’s two leading hospitality publications, Rosanna directs the editorial and graphic content of both publications, and is responsible for the editorial vision of the magazines, its five websites as well as the varied tertiary products including e-newsletters, supplements and special projects. In addition to her editorial duties, Rosanna also serves as publisher of the company, directing the strategic development of the Sales and Marketing, Production and Circulation departments. Rosanna is the face of the magazines, representing the publications at industry functions and speaking engagements. She serves on various committees and Boards, including the Board of Directors of the Canadian Hospitality Foundation. She is a recipient of the Ontario Hostelry’s Gold Award in the media category. In 2006, Rosanna was voted one of the 32 most successful women of Italian heritage in Canada. Rosanna is a graduate of Toronto’s York University, where she obtained a BA degree in English literature.

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