TORONTO — Lay’s and Swiss Chalet have partnered to create the Lay’s Chalet Sauce potato chips —available only at participating Swiss Chalet restaurants.
“Lay’s is constantly in pursuit of new flavours to excite Canadian chip lovers and Lay’s Chalet Sauce potato chips are no different,” says Shereen Yasseen, senior director of Marketing, Frito-Lay Core & Global Brands, PepsiCo Foods Canada. “This creation combines a classic Canadian flavour with Canada’s favourite potato chips made from homegrown potatoes, giving our fans a new way to enjoy a taste they love.”
While quantities last, the potato chips will be sold in 255g bags and 40g bags. “Partnering with Lay’s was a natural extension for our brand,” says Lindsay Robinson, director of Marketing, Swiss Chalet, Cara Operations Limited. “We pride ourselves on being Canadian, from our 62-year food print, to our product quality story and heritage and our friendly “home-away-from-home” service. This uniquely Canadian potato chip was the perfect way to bring two iconic Canadian flavours to the masses in a new and exciting way.”