Popeyes Introduces New Digital Loyalty Program

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Popeyes restaurant on the bloor St in downtown Toronto.
Photo Credit: iStockPhoto.com/portfolio/JHVEPhoto

TORONTO — Popeyes has launched its new digital loyalty program, Popeyes Rewards. Accessed through the Popeyes Louisiana Kitchen App or popeyeschicken.ca, guests can easily sign up for the new loyalty program to begin earning points and redeeming rewards on a variety of menu items.

Guests will automatically receive 10 points for every $1 spent. Additionally, until December 31, guests can earn extra points with a special welcome offer of 1,000 bonus points on the first eligible mobile purchase, enough to redeem a free chicken sandwich.

“Along with our continued focus on menu innovation, we’re always looking for ways we can provide added value to our loyal guests. That’s why we’re thrilled to take their relationship with Popeyes to the next level with the arrival of our new digital loyalty program,” says Rob Manuel, general manager, Popeyes Canada. “Popeyes Rewards offers guests the opportunity to redeem points in exchange for the menu items they know and love, along with access to exclusive members-only deals.”

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