Sportscene Reports Improved Performance and Diversification

La Cage

MONTREAL — Sportscene Group Inc. has released its fiscal year 2018 results, highlighting the continued benefits of its strategy to optimize the La Cage banner.

For the year ending Aug. 26, 2018, total sales for the La Cage – Brasserie Sportive network were up 6.2 per cent to $127.9 million, which is attributed to a seven-per-cent growth in average same-store sales.

“Sportscene’s good performance is mainly attributable to the successful actions implemented in recent years to reposition, optimize and modernize the banner,” says Jean Bédard, president and CEO. “The network as a whole is more efficient and less exposed than formerly to both seasonal cycles and sporting events. Furthermore, restaurant traffic has been significantly enhanced by the overall improvement of the customer experience.”

In 2018, more than $8 million was invested to modernize the La-Cage network, including the renovation of five locations. Additionally, one new location was built and another was relocated. In all, 28 of the 43 La Cage locations now feature the brand’s new interior design.

The company has also continued to optimize the brand’s food-and-beverage offerings and develop new technology platforms, including a custom-designed mobile app. It also optimized its Académie Cage training program through a partnership with Institut de tourisme et d’hôtellerie du Québec.

Sportscene has also entered into a partnership agreement to develop L’Avenue — a high-end breakfast-and-brunch concept — through franchising. The company has also announced plans to launch a new urban-restaurant concept under the banner À Domicile, which will target the 18- to 35-year-old consumer segment and offer fast food in friendly and modern entertainment areas.

“The new developments undertaken in recent months will help maximize our distinctive strengths in our field of excellence — ambiance restaurants — and add value to the Company in the coming years,” adds Bédard.

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