According to a CBC.ca story, a week-long sale on Dairy Queen Blizzards at the Charlottetown location was so popular it snarled up traffic on University Avenue.
The event — which featured a buy one, get one for 25 cents promotion — celebrated the 25th anniversary of the Blizzard, attracting an estimated 12,000 customers.
The store reportedly has the highest annual sales for Dairy Queen in all of North America, and last week it outsold every other Maritime location.