TORONTO — Subway has launched MVP Rewards, a refreshed loyalty program, in Canada, the U.S. and Puerto Rico.
The improved program has made it easier for guests to sign up, earn and redeem points as they ascend from Pro to Captain to All-Star status tiers. MVP Rewards has replaced Subway MyWay Rewards, so all 30 million MyWay members across North America will be enrolled in the new program, and their unspent tokens will automatically be converted into points, giving them a head start on earning MVP Rewards’ best perks. New members will receive 250 bonus points when they join.
Additionally, members at the Captain and All-Star tiers will soon have access to special Subway merchandise and members-only VIP exclusives:
Pro – introductory tier, spending less than $200 per year
- 250 point signing bonus for new members
- 10 points per $1 spent on qualifying purchases
- Five-per-cent bonus points on mobile orders
- Members-only deals, bonus point days and earning challenges
- Birthday and anniversary rewards
Captain – $200 annual spend
- All Pro tier benefits
- Better birthday and anniversary rewards
- 10 per cent more points per $1 spent on qualifying purchases
- Exclusive bonus point days
- Access to members-only Subway Swag Shop
All-Star – $400 annual spend
- All Captain tier benefits
- Even better birthday and anniversary rewards
- 20 per cent more points per $1 spent on qualifying purchases
- Free Chip Fridays — with purchase
- More bonus points days
- Access to members-only VIP exclusives – coming soon
“Consumer input helped inform our refreshed loyalty program to create a best-in-class experience,” says Mike Kappitt, Chief Operating and Insights Officer at Subway. “MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favourite subs.”
