Sushi Sustainability

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HALIFAX — Ubiquitous sushi purveyor Bento Nouveau is celebrating International Sushi Day, Friday, June 18, by announcing its commitment to protecting the world’s oceans in partnership with SeaChoice — a Canadian sustainable seafood program delivered by the David Suzuki Foundation — Living Oceans Society, Ecology Action Centre, Canadian Parks and Wilderness Society and the Sierra Club B.C.

“We are delighted to partner with David Suzuki and the SeaChoice program on our commitment to become the first sustainable sushi company in Canada,” says Carl Sparkes, president of Bento Nouveau. “As leaders in the sushi category, we feel strongly about supporting positive change in sourcing and harvesting our oceans resources.”

Bento Nouveau is taking a multi-pronged approach to its sustainable seafood initiative, including: switching 65 per cent of its product to sustainable fish and seafood; committing to expanding Bento’s procurement of sustainable sources of seafood and aiming to be completely sustainable by 2012; working to ensure a productive, sustainable future for seafood products.

“In doing this, we are responding to consumer values. Research shows us that people want to buy seafood that is caught or farmed in ways that support the long-term health of stocks and of the oceans,” says Sparkes.

Bento provides more than 10-million servings of sushi per year through a network of 30 quick-service ‘sgrab-and-go’s sushi bars in premier shopping malls and office towers, more than 350 on-site sushi bars in quality supermarkets and foodservice facilities and more than 2,000 supermarket and institutional foodservice locations serviced by one of four HACCP-production facilities.

Photo courtesy of Bento Nouveau.

 

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Photo courtesy of Bento Nouveau.

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Bento’s Choice: Dr. David Suzuki of SeaChoice (left), Carl Sparkes of Bento Nouveau, and their respective organizations have joined forces to create more sustainable seafood.

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