Sweet Salvation Opens in Dubai

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TORONTO — Monarch & Misfits has opened its first Sweet Salvation franchise in Dubai.

The new location marks the Sweet Jesus brand’s first unit outside of Canada. Sweet Salvation Dubai will offer the brand’s signature chef-inspired pimped-out soft serve ice cream in flavours such as Saffron & Pistachio, Cookies Cookies Cookies & Cream, Bangin Brownie, Rocky Road Rage, Lemon Coconut Cream Pie, Birthday Cake, Hella Nutella and Red Rapture. The menu will also feature milkshakes and an assortment of hot and cold beverages.

The first Sweet Jesus unit opened in downtown Toronto in 2015 and has quickly expanded throughout Ontario, with locations in Ottawa, Vaughan, Scarborough, Niagara Falls and Port Carling. To date, Sweet Jesus franchises have been awarded throughout Canada and in the United States, along with Sweet Salvation franchises in Dubai, India and Bangladesh.

Further Canadian units under development include additional Toronto locations, as well as units in Edmonton and the Greater Toronto Area.

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