Swiss Chalet updates its Digital Customer Experience


TORONTO — Swiss Chalet Rotisserie & Grill has launched a new and improved mobile app and has partnered with a number of third-party apps including navigation app Waze, The Weather Network and sports-team-management app TeamSnap.

The partnership with Waze makes Swiss Chalet the first Canadian brand to integrate order-ahead functionality natively and creates a seamless mobile experience, which locates the closest Swiss Chalet restaurant so users can order their meals and have them ready for pickup.

The brand has also joined forces with The Weather Network to use weather-pattern data to serve up specific targeted ads. This use of data and analytics is being utilized by several of Cara’s restaurants to connect with potential customers. In addition, Swiss Chalet plans to natively integrate ordering through The Weather Network mobile app later this year.

Swiss Chalet has partnered with TeamSnap, a leading sports management platform for teams and organizations. This exclusive full-service restaurant (FSR) partnership will feature a series of banner and native Swiss-Chalet ads on the TeamSnap website and mobile app. This partnership will help busy parents and coaches easily plan and coordinate team or family dinners and post-practice meals.

“These partnerships for Swiss Chalet are excellent examples of how Cara is investing in digital strategies to support all of our brands in better serving Canadians,” says David Colebrook, Cara’s vice-president of Marketing.

Further complementing these three new digital partnerships is the fully revamped Swiss Chalet mobile app, designed in-house by Cara.

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