Tim Hortons Launches Nutrition Info Initiative



OAKVILLE, Ont. — Tim Hortons is launching a program to help inform guests in Canada and the U.S. about its balanced menu items.

Balanced Options is a multifaceted initiative featuring new websites in Canada and the U.S. with a revamped nutrition calculator and a new Canadian advertising campaign with hockey player Hayley Wickenheiser and basketball player Tristan Thompson communicating the benefits of a balanced lifestyle.

The updated nutrition calculator provides guests with customizable information to help them make balanced eating choices. “By customizing sandwich toppings, like sauces and vegetables, or specifying how they take their coffee, guests can now see how making balanced choices when ordering their favourite Tim Hortons food and beverage items can affect their daily nutrient intake,” said Tammy Martin, SVP, Tim Hortons. In addition, guests can now see what allergens are present (such as wheat, milk and soy) as well as dietary considerations for each product (such as low fat), in addition to standard nutritional information.

The More Good to Love advertising campaign, which launched this week across Canada, highlights more healthful menu items — including the Homestyle Oatmeal with Mixed Berries, which is a high source of fibre and the Harvest Vegetable Soup made with a serving of vegetables — that help contribute to living a balanced lifestyle.


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