TORONTO — Sobeys has launched Easy Meals — a line of pre-packaged meals, prepared in-store at local Sobeys and Safeway stores in the Seafood, Meat, Kitchen and Deli departments.
“We’re taking the stress and hassle out of mealtime by providing Canadians with wholesome, convenient and affordable meal options, right when they need them, in the departments they’re familiar with,” says Richard Allardyce, senior director, Home Meal Replacement (HMR). “We’re incredibly proud and excited to be bringing these meals to Canadians’ tables nationwide.”
Easy Meals will offer customers meat and seafood selections with pasta and veggie sides, in ready-to-heat and ready-to-cook formats.
