EDMONTON — Dale Wishewan started Booster Juice by testing smoothie creations in his kitchen. Fourteen years later the concept has grown to 300 locations across five countries, and now the chain has been inducted into the Canadian Franchise Association Hall of Fame.
“In 1999, I knew deep down that there was a growing demand for a healthy option in the quick-service restaurant sector, but to reach over 300 stores in only fourteen years is really exciting,” said the president and CEO. “When I see how much customers love our products, and I watch the number of stores continue to grow and customers continue to look to us as the leaders in the industry, I couldn’t be more proud. I hope our franchise partners and all our employees are proud of this accomplishment.”
CFA Hall of Fame members are selected for their widespread brand recognition, solid business performance and excellence in the franchise community.