CHICAGO — There is still plenty of room for growth within the breakfast category, according to a new U.S. report from the Chicago-based research firm Technomic Inc.
“Breakfast is a very dynamic segment in which consumers are looking for healthier options and place a premium on convenience,” said Darren Tristano, Technomic’s EVP. “Our busy lives and weekly routines drive the need for fast, convenient options in the morning. When consumers don’t have convenient options, they’re increasingly bringing breakfast from home to eat elsewhere.”
The Breakfast Consumer Trend Report estimates the breakfast segment accounts for 12 per cent of the restaurant industry, generating approximately $42 billion in annual sales. Breakfast patronage is up at foodservice locations, particularly fast-food restaurants, where 46 per cent of consumers occasionally purchase weekday breakfasts, compared to just 33 per cent in 2009.
Similar reports for the Canadian and United Kingdom foodservice markets are also available. For more details about the breakfast report, visit technomic.com.
