TORONTO — Budweiser Canada announced in February that it’s now brewed with 100-per-cent renewable electricity supported by Direct Energy.
Through the partnership, Budweiser Canada receives ECOLOGO-Certified Renewable Energy Certificates equivalent to the electricity used to brew Budweiser. The certificates are supported by Direct Energy and are sourced from across Canada from 100-per-cent renewable biomass, hydro-electric and wind-power sources.
“Beer is intimately tied to the environment it comes from and brewing our beer relies on a healthy environment,” says Todd Allen, vice-president of Marketing, Labatt Breweries of Canada. “Through this initiative, we can make sure every watt we use to brew Budweiser helps green Canada’s electricity grid and contributes to our long-term business sustainability.”
Budweiser’s parent company, AB InBev, has committed to having 100 per cent of purchased electricity around the world covered by renewables by 2025.