Burger King Announces Canadian Launch of Impossible Whopper

(Photo Courtesy of Burger King Canada)

TORONTO — Burger King and Impossible Foods are rolling out the Impossible Whopper in Canada.

The chain released the plant-based Impossible Whopper at participating restaurants in Ontario on March 22 and will roll it out across Canada by April 12. This will make Burger King the first quick-service restaurant in Canada to offer Impossible Foods’ plant-based patty on its menu nationwide.

“The Whopper is an icon and we know how much our guests love its unique, flame-grilled taste. But, we also know those guests — and really, all Canadians — are always looking for more choice and are increasingly interested in options without beef,” says Matt Wright, general manager, Burger King Canada. “That’s why we’re thrilled to have worked with the team at Impossible Foods to create a burger that is truly just as juicy and delicious as the classic Whopper.”

The Impossible Whopper is made with a flame-grilled Impossible patty, tomatoes, onions, lettuce, mayonnaise, ketchup, pickles and a sesame-seed bun.

“We’ve been delighted by the popularity of the Impossible Whopper in the United States and are thrilled to bring it to our Impossible Foods fans in Canada,” says Dennis Woodside, president of Impossible Foods. “Our mission is to sell Impossible products everywhere conventional animal meat is sold today and that includes Burger King, whose huge footprint and affordable prices can make delicious plant-based burgers accessible to more Canadians than ever before.”

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