TORONTO — Chefs Plate’s announced the Canada-wide launch of its 15-minute meal kit solution — a move that will help the meal-kit delivery company expand in the rapidly growing home-meal-replacement (HMR) segment valued at $4 billion.
According to the company, this new kit is a first in Canada offering fresh, par-cooked and pre-cut ingredients while being guaranteed to get dinner on the table in 15 minutes or less.
According to the NPD group, 75 per cent of all in home meals are typically prepared in 15 minutes or less, as Canadians rely on more shortcuts in the kitchen. As a result, sales of home-meal replacement have hit record volumes. Until now, HMR only included grab-and-go and ready-made foods. The 15-minute meal kit expands options within the segment, as well as its addressable market beyond the $70-billion grocery segment.
“Now Canadians can get a fresh, healthy and delicious meal on the table faster than it takes to go and pick something up,” says Jamie Shea, CEO and co-founder, Chefs Plate. “We’re thrilled to deliver customers what they have asked us for — a home cooked meal they can feel good about that’s ready in 15 minutes or less.”
The new meal kits are available in two-person and family-plan formats. Kits are delivered to in refrigerated, recyclable boxes with step-by-step recipe instructions with ingredients such as pre-washed and cut produce, pre-cooked grains or prepared sauces.