NEWPORT BEACH, Calif. — Chipotle Mexican Grill has introduced its new Garlic Guajillo Steak at restaurants across Canada and the U.S., and virtually in the metaverse through the Chipotle Grill Simulator experience on Roblox, for a limited time.
Chipotle is offering a zero-delivery fee on all Garlic Guajillo Steak orders placed through the Chipotle app, Chipotle.com and Chipotle.ca from Sept. 17 to 25. In the metaverse, head chef Nevielle Panthaky invites users into the kitchen to learn the authentic cooking techniques required to make the new menu item. Additionally, 100,000 codes will be available for Chipotle Rewards Members in Canada and the U.S.
“We’re listening to our guests’ requests for intriguing new flavours,” says Panthaky, VP of Culinary, Chipotle Mexican Grill. “Garlic Guajillo Steak pairs with the familiar craveability of garlic with the allure of guajillo into an awesome protein with a slight kick.”
“By launching Garlic Guajillo Steak in the metaverse, we are able to share our culinary traditions and real food proposition with Gen Z,” says Chris Brandt, Chief Marketing Officer. “For the first time, fans can discover our latest menu innovation from our head chef with an immersive experience that blends the best of Chipotle’s digital and physical worlds.”
