MISSISSAUGA, Ont. — Chris Moreland is the new national director of Sales for Chesher Equipment Ltd., overseeing all regional Sales managers, directors and manufacturer’s rep agents.
For the last year, Moreland has managed Chesher’s sales-management training program and is credited with expanding Chesher’s Ontario business, as well as providing culinary-development expertise in support of national accounts. Informally, Moreland has been Chesher’s ‘go to’ person for training on products and the consultative-sales process that takes them to market.
Chris Koehler, president, describes this promotion as being a “well-deserved, formal recognition for the outstanding work Chris has already been doing.”
“With almost 400-per-cent growth in the last four years, the time was right to adapt our structure to meet the additional demand,” Koehler says. “Chris has proven himself to be more than ready to assume this role.”