MONTREAL — DAVIDsTEA is increasing its donation program efforts for the third-consecutive year. Having reached its initial one million cups donation milestone in 2022, DAVIDsTEA has set a new goal of reaching two million cups by the end of 2023. Every purchase made at DAVIDsTEA in December 2023 will equal one cup of tea donated to Canadian frontline heroes until its two-million milestone is reached.
During the pandemic, DAVIDsTEA began amplifying donation efforts as a way of supporting frontline heroes. Groups of essential workers, such as health-care professionals, senior-care communities and education centres, were nominated by customers and employees alike to benefit from the program. Local Canadian communities that have benefited from the program so far include B.C.’s Mamas for Mamas, Montreal’s Shriners Hospital for Children and the Ottawa Regional Cancer Foundation, among others.
“At DAVIDsTEA we’re humbled to continue supporting the hard-working frontline community and spreading joy through tea. We’re thrilled to be so close to reaching our two-million milestone and engaging our customers on this journey to help us reach this goal and continue offering comfort through tea, one cup at a time,” says Sarah Segal, CEO and Chief Brand Officer, DAVIDsTEA. “Looking beyond the two-million-cup goal, DAVIDsTEA will expand its existing donation programs. In addition to an annual 500,000 cup donation goal within local communities in Canada, the company will also sustain its Impact Fund, which supports local and global impact initiatives, such as the Nepal Clean Water project.”
