Four Seasons Launches Global “Pop Down” Series at TIFF

Getty Images/Four Seasons

TORONTO — Four Seasons Hotels and Resorts staged a surprise four-day experience during Toronto’s annual film festival.

The event marked the launch of Four Seasons Pop Down, a new global series of immersive experiences that will bring Four Seasons to unexpected settings all over the world — transforming unusual spaces and creating one-of-a-kind events and experiences.

“The concept creates an exciting opportunity to deliver Four Seasons experiences — characterised by our signature service and unparalleled attention to detail — in unconventional locations, pushing our imagination further as we continue to explore other unexpected ways that we can tell our story and bring the world of Four Seasons to life beyond our hotels,” says Peter Nowlan, Four Seasons executive vice-president and chief Marketing officer.

Taking over a vacant retail space in downtown Toronto, the company’s first Pop Down brought together a team of Four Seasons artisans from four continents, each presenting an interactive expression of their craft. Showcasing their passion and imagination, Four Seasons award-winning mixologists, chefs and creative masters transformed a raw, concrete space into a journey through the world of Four Seasons.

The space showcased a garden-oasis theme in dramatic contrast to the event space’s concrete walls and surroundings, combining digital mapping with culinary masterpieces, large floral installations and a floor-to-ceiling herb garden.

Guests were treated to a global tour of tastes and aromas created especially for the event and personally presented by chefs Vito Mollica (Il Palagio, Four Seasons Hotel Firenze and La Veranda, Four Seasons Hotel Milano) and Sylvain Assié (Café Boulud, Four Seasons Hotel Toronto); pastry chefs Joaquin Grimaldi (Elena, Four Seasons Hotel Buenos Aires) and Chris Ford (THE Blvd, Beverly Wilshire, Beverly Hills, A Four Seasons Hotel); and mixologists Mica Rousseau (Fifty Mils, Four Seasons Hotel Mexico City), Lorenzo Antinori (Charles H., Four Seasons Hotel Seoul) and Michal Maziarz (Rotunda, Four Seasons Hotel London at Ten Trinity Square).

The Toronto Pop Down also includes a three-day lounge experience for guests to recharge and reconnect, offering an escape from the hectic pace of the Toronto International Film Festival (TIFF). The Four Seasons Lounge features beverages and bites, foot massages, manicures and more.

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