TORONTO — Hellmann’s announced all its mayonnaise jars and bottles will be made with 100-per-cent recycled plastic by March 2020. The change is projected to save one-million kilograms of virgin plastic this year.
“Canadians want to do what’s right, seeking out products and brands that prioritize the planet,” says Gary Wade, president, Unilever Canada. “By transitioning our bottles and jars to ones made with 100-per-cent recycled plastic, Hellmann’s is helping make sustainable choices more accessible, while continuing to deliver the great taste Canadians know and love.”
Hellmann’s efforts will contribute to Unilever’s commitment to ensure all its plastic packaging is fully reusable, recyclable or compostable by 2025 and is one way the brand is helping to deliver on Unilever’s Sustainable Living Plan. With an overall goal of moving towards a more circular economy, Unilever is working across multiple fronts to reduce the amount of plastic it uses and invest in plastics that are made from recycled materials.
By converting to post-consumer recycled (PCR) plastic jars and bottles, Hellmann’s packaging will have a slightly darker tint compared to previous packaging. The new packaging will also feature the How2Recycle label to provide clear instructions on how to recycle correctly.