TORONTO — To highlight the boundary-breaking work of women-identifying artists, Johnnie Walker has launched its First Strides in Canada – an empowering initiative that celebrates and champions those driving progress and pushing cultural boundaries through its new free immersive-art installation, “She Work Hard For It,” at Nuit Blanche Toronto. Curated by acclaimed Canadian artist Ashley McKenzie-Barnes, the installation features the works of leading Canadian artists – Lido Pimienta, Maria Qamar (Hatecopy) and Miss Me.
The initiative is dedicated to creating space and catalyzing impact for women-identifying artists across the nation, and invests in cultural trailblazers through grants, visibility, mentorship and empowerment programming, with a goal of uplifting diverse communities.
At “She Work Hard For It,” Nuit Blanche attendees will be able to explore Pimienta’s maze-like installation with embroidered gardens and portraits, reminiscing of children’s quintessential drawings; Qamar’s large-scale, lenticular pop-art display through a satirical lens commenting on the themes of patriarchy, hypocrisy, systemic racism and stereotypes; and walk through Miss Me’s tunnel of sisterhood and love, representing the invisible bond women share, explored through thoughtful materiality and wordplay.
“Progress beats at the core of Johnnie Walker,” says Nadia Niccoli, head of Marketing at Diageo Canada. “Our enduring Keep Walking brand essence serves as a resounding call to push forward boldly. We embrace the opportunity to introduce one of Johnnie Walker’s most impactful corporate initiatives to the Canadian market. As we approach the inaugural year of First Strides, we’re dedicated to championing individuals who defy norms, blaze fresh trails, and inspire change for all.”
“Removing gender barriers, re-defining opportunities for women-identifying artists and amplifying those who believe in taking bold strides and disrupting the norm, is a responsibility we must embrace. ‘She Work Hard For It’ brings together strong and important voices that share relevant experiences in the space of installation, visual, street, pop and contemporary art,” says McKenzie-Barnes, the project’s lead curator. “The inaugural First Stride program is providing a platform for these influential creators in Canadian art. It’s about combining diverse approaches, cultures and disciplines to make an impactful statement. With this installation, we’re re-shaping perceptions, challenging expectations and celebrating the power of women in art.”
After its debut at Nuit Blanche Toronto, the ‘First Strides’ installation will find its new home at the Cultural Goods Gallery in Toronto’s west end from September 28 to October 12, 2023.
