LAKE FOREST, Calif. — A new Johnny Rockets has landed in Zapopan, Jalisco, just outside of Guadalajara in Central Mexico.
“Since officially opening at the end of last year, the community has embraced Johnny Rockets’ authentic menu and fun, with visits from local rock bands, professional athletes and everyday shoppers looking for an All-American meal,” said Carlos Camarena, franchise owner.
The new Guadalajara digs represents the first Johnny Rockets opening from Mexican entrepreneurs Juan Carlos Camarena and Jose Manuel Villaneuva who are also aiming to expand throughout Central Mexico.
“We believe the success of our brand in Mexican markets will serve as a springboard to new franchise opportunities throughout Central and South America, as well,” said Steve Devine, senior vice-president of international development for the burger chain. “There is no doubt that our business model and philosophy translates seamlessly to cultures around the world, and we’sre excited to introduce our version of all the fun, food and friendliness America has to offer globally.”
Johnny Rockets’ first Mexico City location opened in 1993. Since then the chain has grown, with locations popping up in airport and coastal resort destinations. Several openings are planned for the next two years.