Kahlúa Campaign Launch Previews the Unexpected


TORONTO — Kramer the donkey, three top chefs and two television celebrities helped celebrate the launch of the new Kahlúa Delicioso Canadian ad campaign last night, Oct. 27, at 99 Sudbury in Toronto. 

“With a focus on flavour and versatility, the launch encourages Canadians to rethink their traditional views of Mexican food, culture and, of course, Kahlúa cocktails,” said Jeff Agdern, vice-president of Marketing for Corby Distilleries Limited in Canada, a manufacturer and marketer of spirits.

To drive home that theme, guests were treated to a cocktail reception attended by Kramer the donkey, before Thirsty Traveler host Kevin Brauch prepared a signature Northern Reflections Kahlúa cocktail and lifestyle expert Shoana Jensen offered tips for home entertaining.

The short presentation led into a Mexican-themed three-course Kahlúa-pairing dinner. Luis Valenzuela of Torito opened the night with his entrée trio of empanadas with braised chocolate oxtail; tortilla with bone marrow, duck confit and avocado; and corn bread paired with Black Russian Kahlúa. Chris McDonald of Cava took the second course offering a more tropical take on the Mexican theme, preparing pork belly with pipian sauce, purslane, grilled pineapple and a black bean tamal paired with Kahlúa and ginger. José Hadad of Frida ended the night on a high note with his pumpkin torte, served with a Kahlúa espresso martini.

The end goal was to show that “great things happen when unexpected things come together,” something Canadians will learn more about when the new Delicioso ad campaign kicks off in November.

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