Ketchup is making moves in the market


The ketchup market is forecasted to keep growing as more consumers around the world are turning to western-style menu items. According to the Global Tomato Ketchup Market Size, Share & Industry Trends Analysis Report by Product Type, by Packaging, by Distribution Channel, by Regional Outlook and Forecast, 2022 – 2028, the global tomato-ketchup market is expected to reach $24.1 billion by 2028, rising at a 2.6 per cent compound annual growth rate. Juriaan Snellen, executive corporate chef for McCormick & Company, Canada, says this anticipated demand has put French’s in the spotlight with operators and consumers alike.

“Tabletop condiments are making a comeback, which is a great development as people start to dine on premises again,” adds Luna Ravenna, senior director, North America Marketing & eCommerce, McCormick & Company. “Canadian customers get excited if they walk into a restaurant and see French’s on the table. Having those bottles on display sets the stage for a quality dining experience.”

Back-of-house demand is also on the rise as chefs explore more creative ways to use condiments in their recipes. To that end, French’s has introduced a new 2.84 litre, easy-to-use format with a free pump available separately for higher-volume needs. “We are always looking for ways to make our packaging more sustainable and functional for operators,” says Ravenna.

“Chefs are now using condiments in different ways,” she adds. “There are simple ways to bring excitement to ketchup and create more interest. Menu innovation is becoming increasingly important as data shows that 51 per cent of Gen-Z consumers are interested in trying new foods that sound exciting.”

This site uses Akismet to reduce spam. Learn how your comment data is processed.