Reuven International offers a lineup of halal-certified protein solutions, which represent more than 95 per cent of its portfolio that follow specific process techniques conducted by trained individuals. This involves reciting prayers during the process and maintaining strict hygiene and ethical standards throughout production to meet halal certification requirements. “With the halal community steadily expanding, many restaurant patrons are seeking halal offerings,” says chef David Cocker, director – Culinary Innovation & Marketing at Reuven International Ltd.
In Canada, the halal market is projected to reach $1.8 billion by the end of 2024, yet currently, only 1.7 per cent of restaurant menus advertise the use of halal offerings. “Incorporating halal-certified products into menus presents a significant untapped opportunity to tap into a new customer base that is currently unable to dine at restaurants not promoting halal options,” he notes.
Halal certification does not require operators to change their menus or re-work existing options. They can simply replace the chicken they already use and demonstrate to Muslim and non-Muslim patrons alike that the products they serve satisfy the highest quality requirement and meet strict Islamic dietary regulations.
“We recognize the importance of accessibility and affordability, which is why we offer halal-certified products without imposing a premium,” says Cocker. “Our dedication to providing high-quality and ethically sourced halal products ensures that all customers can enjoy delicious meals that align with their dietary preferences, fostering inclusivity and satisfaction within the dining experience.”
